The Marketing Trap in the Fish Oil Market: Don’t Be Misled by “Per Serving” Claims!
A Common Consumer Question We’ve Been Asked Recently:
“I recently bought a bottle of fish oil that says ‘1400mg Omega-3 per serving,’ but when I checked the label, I saw that a serving is actually two capsules. That means each capsule contains 1000mg of fish oil, with only 700mg Omega-3—just 70% purity! I had thought it was 90% purity and took it for months before realizing the truth after reading your article. Gee, I wish I had known sooner!”
The Hidden Marketing Trick
Many fish oil brands use clever marketing tactics to make their products seem more potent than they actually are. By listing Omega-3 content per serving rather than per capsule, they mislead consumers into thinking they are getting more Omega-3 than they actually are.
For example:
- The consumer who asked this question believed they were taking a 90% purity fish oil when it was actually just 70%.
- In contrast, Phatma® high-purity fish oil contains 1440mg Omega-3 per single capsule.
Consumers often assume all fish oils are the same and base their decisions on “per serving” numbers. But the real question should be: How much Omega-3 are you actually getting per capsule, and what’s the Omega3 purity?
Why Purity Matters More Than “Per Serving” Dosage
1. Phatma® 96% Purity vs. Standard 70% Purity Fish Oil
- Many commercial “high purity” fish oils only have 70% Omega-3 purity, meaning the remaining 30% consists of unnecessary fats and fillers.
- The 30% of extra fats and unwanted lipids in low-purity fish oil can dilute its benefits and create competition for absorption in the body.
- Phatma® follows the PharmaOmega® 5D Framework, ensuring a 96% purity formula, meaning you get more essential Omega-3s (EPA & DHA) and fewer unnecessary fats.
2. A Real-World Comparison: How Many Capsules Do You Need?
With a lower-purity fish oil, you have to take twice as many capsules to match the Omega-3 content of just one Phatma® capsule. That means consuming more unnecessary fats, oxidized oils, and potential contaminants—all while thinking you’re getting the same benefits.
The Hidden Risks of Low-Purity Fish Oil
Many consumers assume that as long as they’re getting Omega-3, purity doesn’t matter—but this couldn’t be further from the truth. Lower purity fish oil isn’t just a matter of cost-efficiency—it’s about health impact.
More Unwanted Fats & Oxidized Oils: Lower purity means more non-Omega-3 fats, which can counteract Omega-3’s anti-inflammatory effects.
Less Effective for Heart & Brain Health: High-purity Omega-3 is clinically proven to provide greater cardiovascular and cognitive benefits compared to lower-purity alternatives.
Greater Risk of Contaminants: Lower-purity fish oils are more likely to contain oxidized lipids and environmental toxins that weren’t fully removed in processing.
That’s why not all Omega-3 supplements are created equal – only high-purity formulations like Phatma®’s 1440mg Omega-3 capsules ensure maximum benefits and safety.
How PharmaOmega® 5D Framework Ensures Superior Quality
Phatma® fish oil isn’t just about high purity—it follows the PharmaOmega® 5D Framework, setting a new standard in Omega-3 quality:
D1 – Purity: Achieving ≥90% total Omega-3 concentration to eliminate heavy metals, PCBs, and contaminants.
D2 – Freshness: Nitrogen-sealed production and ultra-low oxidation values (PV ≤ 5, AV ≤ 20) to ensure maximum stability.
D3 – Efficacy: Using scientifically validated EPA: DHA ratios for better absorption and proven health benefits.
D4 – Manufacturing Excellence: 10+ stage molecular distillation for maximum bioavailability and purity. Product Omega-3 Purity Omega-3 per Capsule Capsules Needed to Reach 1440mg Omega-3 Phatma® 96% 1440mg 1 capsule Another Brand 70% 700mg 2 capsules
D5 – Testing Standards: Beyond IFOS certification batch-level transparency, and advanced testing for Free Fatty Acid (FFA) oxidation markers.
Unlike other brands, Phatma® is tested beyond standard IFOS requirements, ensuring the freshest and most effective fish oil for optimal health benefits.
How to Read Fish Oil Labels and Avoid the “Per Serving” Trick
When choosing a fish oil supplement, check the Supplement Facts label carefully:
Look for Omega-3 content per capsule, NOT per serving.
There is nothing wrong with the per serving statement however it needs to clearly state in any circumstances “Per serving number of capsules”
Check the purity level (Aim for 90%+ Omega-3, ideally 96%) Formula as following:
Omega-3 Purity = Total Omega-3 Weight / Filling Weight eg: Phatma® 1440 High Purity Fish Oil per Capsule containing 1440mg Omega3 / 1500mg Filling Weight = 96% means in all batches, the minimum % is 96%.
Verify if it has IFOS certification for quality assurance
Choose high-purity fish oil to minimize unnecessary fat intake Finally, make sure your fish oil isn’t just high in Omega-3, but also high in bioavailability, freshness, and efficacy.
Phatma® 1440 High-Purity Fish Oil: The Smarter Choice
Phatma® offers two high-purity Omega-3 formulas that set a new industry benchmark:
Phatma® 1440 EE High Purity Fish Oil – Delivers 1440mg Omega-3 per capsule with a purity of 96% minimum, ensuring superior stability and absorption.
Phatma® 1440 rTG High Purity Fish Oil – For those who prefer the re-esterified triglyceride form, offering the same unmatched 96% purity.
Unlike other brands that use confusing per-serving claims, Phatma® provides transparency and the highest Omega-3 concentration per capsule in the market.
